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Great North Snowdogs unleashed on the North East!

The region’s business, creative and education sectors came together at Gateshead’s Northern Design Centre on Tuesday 10th November, to hear how our  trail of giant Snowdog sculptures will capture the hearts of the North East in 2016.

The launch of Great North Snowdogs, was attended by over 100 invited guests from across the region, all eager to hear how they could get involved in this mass participatory public arts trail with difference, inspired by the animated short film, The Snowman™ and The Snowdog.

For ten weeks during Autumn and Winter 2016, the North East’s streets, parks and open spaces will become home to a series of individually designed Snowdog sculptures, painted by both well-known and undiscovered artists. This will result in a sculpture trail, sponsored by businesses and individuals, showcasing the rich cultural offer and wealth of artistic talent in the area.

Once the trail ends, the sculptures will be auctioned at a glittering event in December 2016, to raise funds for St Oswald’s Children’s Service.

At the launch, guests heard presentations from Charlie Langhorne, Director of Wild in Art who are Creative Producers of Great North Snowdogs, with potential sponsors given the chance to ask him questions, by throwing a giant snowball, with a microphone housed inside! Local artist Jeff Rowland puts his final touches to the very first Snowdog, named Arthur, in tribute to his late father, who received care at St Oswald, and Gateshead College students served a range of Snowdog themed refreshments.

The main event of the evening was the ‘Snowdog Scampede’ which invited guests to sign up as a sponsor by placing a paw print with their company name on a board. This gives them the chance to reserve the prime spots on the trail map, when locations are announced. Seven organisations signed up to sponsor their own dog on the night; KPMG, Sanderson Young, Gateshead College, The Biscuit Factory, Sunderland BID, Barbour and Sage Gateshead.

To find out more about Great North Snowdogs, please visit: www.greatnorthsnowdogs.co.uk or follow us on Twitter: @great_snowdogs or Facebook: /greatnorthsnowdogs.

View pictures from the event here.