Bradley O’Mahoney Public Relations are putting their full support behind our Great North Snowdogs campaign, helping to raise awareness and encourage the business community to get involved.
Daniel O’Mahoney, managing director, Bradley O’Mahoney, said: “As this is such a special year for us, we wanted to show our thanks and appreciation to the region where we have received such fabulous support over the years.
“This is the place my parents decided to settle when they came to England from the Republic of Ireland when I was a child and where I and now my family are so proud to call home. Theanniversary is a time of reflection as well as celebration and we wanted to show our support for the region by providing our resource and expertise to St Oswald’s for the period of this unique and truly exciting project.”
For ten weeks during autumn and winter 2016, the North East’s streets, parks and open spaces will become home to a series of individually designed Snowdog sculptures, painted by both well-known and undiscovered artists.
This will result in a sculpture trail, sponsored by businesses and individuals, showcasing the rich cultural offer and wealth of artistic talent in the area. Local people can become ‘tourists in their own city’ with a trail map and dedicated app which will lead them from popular tourist destinations to lesser known areas of Tyne and Wear. Once the trail ends, the sculptures will be auctioned at a glittering event in December 2016, to raise funds for St Oswald’s Children’s Hospice.
We are currently looking for sponsors of our Snowdog sculptures, something which offers a host of exciting and unique benefits for the companies involved. Confirmed sponsors so far include Presenting Partners, Tyne and Wear Metro, Sanderson Young, Sunderland Bid, Sage Gateshead, Barbour, Gateshead College, The Bridges, Sunderland and The Biscuit Factory.
Jane Hogan, Great North Snowdogs project lead, said: “Wild in Art trails present unparalleled marketing opportunities for sponsors and attracts tens of thousands of visitors throughout their duration. This, in turn, will offer those companies that take up sponsorship a unique opportunity to grow their customer base.
“For example, in 2013, Gromit Unleashed saw 1.18 million visitors over a ten week period, of which 900,000 visited specifically to see the Gromit sculptures. Elsewhere, in 2014, Southampton Art Gallery recorded a 35% increase in visitors during the Go! Rhinos trail compared to the same period the year earlier.”
To find out more about becoming a Snowdog sponsor, click here or contact Jane Hogan on 0191 285 0063 ext 207